Perceptions of Internet banking users — a structural equation modelling (SEM) approach
نویسندگان
چکیده
منابع مشابه
Factors Affecting the Adoption of Internet Banking Amongst IIUM’ students: A Structural Equation Modeling Approach (SEM)
This article examines the factors that determine the internet banking adoption amongst International Islamic University Malaysia (IIUM) and its causal effects using a theoretical model based on the Technology Acceptance Model (TAM). The research model consists of four exogenous latent constructs, namely, awareness, perceived usefulness, trust and perceived risk and endogenous latent construct n...
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دوره مشترک کارشناسی ارشد بازاریابی و تجارت الکترونیک دانشگاه تربیت مدرس_ دانشگاه تکنولوژی lule? چکیده پایان نامه عوامل موثر بر پذیرش اینترنت بانک توسط مشتریان پیشرفت فناوری اطلاعات و ارتباطات و به طور خاص رشد اینترنت جهت تراکنش های معاملات بازرگانی، تاثیر بسیار عمیقی در صنعت بانکداری داشته است.این در حالی ست که نفوذ بانکداری اینترنتی در کشورهای در حال توسعه بسیار کندتر از نفوذ آن ...
15 صفحه اولFactors Affecting the Adoption of Internet Banking Amongst IIUM’ students: A Structural Equation Modeling Approach
This article examines the factors that determine the internet banking adoption amongst International Islamic University Malaysia (IIUM) and its causal effects using a theoretical model based on the Technology Acceptance Model (TAM). The research model consists of four exogenous latent constructs, namely, awareness, perceived usefulness, trust and perceived risk and endogenous latent construct n...
متن کاملThe Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach
Background. Sport financial sponsorship can offer sport marketers the opportunities to address new audiences and enhance brand equity and companies’ performance. Objectives. The purpose of the current study was to develop a model for the role of sport financial sponsorship on brand equity of Yazd ceramic and tile companies. Methods. The current study was conducted with a survey method. Standa...
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in recent years,internet-based banking services have become the focus of competition in iran’s banking system. in this respect, internet banking users’ identification and segmentation leads to better understanding of users’ needs and expectations and planning to meet them. this in turn will result in improving the image of the bank and obtaining competitive advantage. in this research, seven ba...
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ژورنال
عنوان ژورنال: IIMB Management Review
سال: 2018
ISSN: 0970-3896
DOI: 10.1016/j.iimb.2018.05.007